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  CASE STUDY

Presenting issue:
The Client came to us with the question of whether she should devote resources to focus and build a new program that was significantly different than others currently in her organization. This was something she had been thinking about for quite sometime, and she was interested in understanding which individuals and corporations would be most likely to benefit from the development of this new program. In addition, she was interested in strategies

  

to best market this program, as well as researching some of the content ideas she already had in mind.

Our research and direction:
Our research indicated that this program was a viable program for a certain segment of the corporate population, specifically for executives in positions of leadership. Our research indicated a dire need for a program of this type, and we were able to confirm many of her content ideas, and add a few based on the appropriate Clients. We advised her to integrate existing Clients in gaining their insights as she developed the program as a potential marketing strategy.

Outcome:
This Client is now operationalizing our advice based on our research. To date she has spoken with many of her Clients and they are excited and interested in participating and being champions for this program. The level of Client interest and participation has been very beneficial. This program is now successfully in full swing of development and many of her Clients have either expressed an interest in being a part of the program upon completion, and others have agreed to participate in a focus group as the program continues in the development phase. Some Clients have even expressed a desire to help get the word out about the program to other executives who would have a need for this type of program once it has reached completion.